Best of the Web: Articles about importance of brand
Why is it important to have a strong brand? The answer seems obvious on a gut level, especially to those of us in the industry. But sometimes, we're called upon to provide a thoroughly considered answer, and it's important to ask ourselves why building a strong brand is important to begin with. For those times, we've done a little desktop research on why brands matter. Here's some of the best content we've found, in no particular order:
This Best of the Web page may be updated periodically as we find new articles or blog posts. Please share any suggested additions in the comments section.