Best of the Web: Articles about importance of brand

Why is it important to have a strong brand? The answer seems obvious on a gut level, especially to those of us in the industry. But sometimes, we're called upon to provide a thoroughly considered answer, and it's important to ask ourselves why building a strong brand is important to begin with. For those times, we've done a little desktop research on why brands matter. Here's some of the best content we've found, in no particular order:

  1. 4 Key Reasons Why Branding is Important, HOW

  2. Why Great Branding Can Make You More Money, Business Insider

  3. Why Invest in Branding? 5 Reasons You’d Be Crazy Not To, Ignyte

  4. 6 reasons why a strong brand is important for your small business, Deluxe Small Business Resource Center

  5. Why Brand Counts, Siegel+Gale

This Best of the Web page may be updated periodically as we find new articles or blog posts. Please share any suggested additions in the comments section.