Best of the Web: Naming guides from naming firms

Looking to create a new brand name on your own, without hiring an outside consultant or naming firm? Before you dive in, you may want to review a naming guide, in which some of the best naming firms out there give away all their secrets (or at least some of them) for free!

We've scoured the internet for free, downloadable naming guides from reputable firms. Here are some of the best ones we've found, in no particular order: 

  1. The Igor Naming Guide, from Igor

  2. Creating the Perfect Name, from Catchword

  3. Make a Name for Yourself (for company naming), from Tanj

  4. Now Name It (for product and service naming), from Tanj

  5. The Art of Naming, from Zinzin

  6. The Naming Guide, from ABC Namebank


This Best of the Web page may be updated periodically as we find new, relevant content. Please share any suggested additions in the comments section.