Managing brands in the Trump era: Not for the faint hearted

This post was originally published on the website of PUSH, a brand consultancy based in Melbourne, on February 23, 2017.

Every year in February, Pause Fest descends on Melbourne, hosting a three-day conference exploring new tech, creative, and business ideas.

In 2017, Erminio Putignano was invited to speak on the topic, “Different Perspectives.” The 30-minute keynote presentation delves into the potential implications for brands operating in the Trump era—an era of increasing pessimism, but one where standing on the sidelines is not an option.